I am breaking one of the most important rules of my weight loss program. Ray Cronise popularized the rule: The most important rule of Diet Club is don’t talk about Diet Club. It sounds against one’s instinct and intuition. It even seems to contradict some scientific studies that seemed to show that telling your friends that you will loose weight would keep you honest. But that’s not correct. Telling friends and family does the oposite. Although well intentioned, your friends will keep you from completing your goal. First they will give you instant gratification by praising your new goal. This is shown to keep you from achieving it, as your brain will now be happy without having to do the hard work. Even if you could keep that from influencing you, your friends and family will actively or passively make it hard for you to diet. As soon as you tell them, they will want to know why? How? How long? Why again? All this will erode your willpower. My advice: keep your dieting plans to yourself.